Types of Cosmetic Packaging Finishes

 

When it comes to cosmetic packaging, the finish plays an important role in how your product looks on the shelf. Whether you’re drawn to shiny, eye-catching glossy finishes, or the understated look of matte, each option brings has unique benefits. Knowing the differences can help you pick the right finish that not only looks great but also fits your brand.

What is glossy cosmetic packaging?

Glossy cosmetic packaging has a finish that reflects light. This creates shine and shimmer, as opposed to a matte finish that is flat and even. Glossy cosmetic packaging options include glossy bottles and closures – you may choose to select glossy for both, or mix and match a glossy finish with a matte or frosted finish.

Cosmetic Packaging Now offers a variety of glossy cosmetic packaging products to fit your needs. You can find glossy options in the following collections:

  • Vibe (lip gloss tubes)
  • Luxe (airless pump bottles) 
  • Pure (eco-friendly airless pump bottles)
  • Echo (acrylic cosmetic jars)

Give glossy cosmetic packaging a try to add a vibrant look to your products!

What is matte cosmetic packaging?

Matte cosmetic packaging has a finish that absorbs light. This creates an even, flat look without gloss or shine. Matte cosmetic packaging options include matte bottles and matte closures. Select matte bottles and closures for a unified look, or mix and match finishes for an eye-catching design.

We carry a variety of matte cosmetic packaging products to fit your needs. You can find matte options in the following collections:

  • Echo (acrylic cosmetic jars)
  • Vibe (lip gloss tubes)
  • Luxe (airless pump bottles) 
  • Cloud (fine mist sprayers with matte caps)

Use matte cosmetic packaging for a sleek, modern look.

What is soft touch cosmetic packaging?

Soft touch packaging has a finish that is matte and has a velvety feel. Unlike glossy or matte finishes, soft touch has a texture that feels smooth and almost suede-like. This finish adds an upscale, sophisticated look to the packaging.

Choose soft touch bottles, jars or closures to convey a sense of elegance and quality. We offer soft touch finishes on custom orders.

If you need help choosing the right cosmetic packaging finish for your product, contact us today for expert advice and wholesale pricing!